The World Business Academy is a non-profit business think tank and network of business and thought leaders founded in 1986 with the mission to inspire and help business assume responsibility for the whole of society.
Led by its Founding President, Rinaldo Brutoco, the Academy explores the role and responsibility of business in relation to critical moral, environmental, and social dilemmas. The Academy has a unique resource in its Academy Fellows who comprise a veritable Who’s Who of world-class thinkers.
The Academy was founded as a result of discussions in 1986 centering on the role and responsibility of business as the most powerful institution in society.
~ To change business leaders’ consciousness from self-service to servant leadership
~ To change the consciousness of young people entering business, particularly through business schools, so they see themselves as entering a noble profession, rather than a jungle
~ To change the consciousness of the public at large so it spends its money where its values are
For even more information about the World Business Academy and its mission please view this 7 minute video: